Pet supplements+$184K
Revenue lift, first 30 days
+89%Klaviyo revenue, month one
Established pet supplement brand, 140,000+ subscribers. Klaviyo stuck under 15% of revenue.
The full Bully Max breakdown
Hi, I’m Ori
I Help Pet Brands Unlock An Extra $50k – $400k Per Month From Klaviyo
Through higher customer LTV and AOV ... without touching your ad budget
Bully Max, first 30 days+$184,000
Revenue Generated$12.5M
Brands Served75+
To First Revenue Lift30 Days
Trusted By Leading Pet Brands
Furry FreshnessOriThe Pet GuyI’m not an agency. I’m a retention specialist for pet brands, and I lead every account myself.
Client Results
Real brands. Real results.
Every number below comes from a real client account.
Pet supplements
Coffee alternative$500K+
BFCM email revenue
+40%vs. previous BFCM
40% more than the previous BFCM, from the same audience. A juicier offer, tighter segmentation and sharper creative angles did the heavy lifting.
“...a very strong direct response marketing skill set, which has just translated really, really well for our brand.”
Chuckie GregoryFounder, Club EarlyBirdProduct LaunchLimited run
$162K
From 3 launch emails
Sold outLimited run, by the following weekend
Three emails for a limited-run product launch. It went on sale Friday and sold out by the following weekend.
Furry FreshnessPet care
3.5% → 4.8%
Landing page conversion rate
+37%More buyers, same traffic
A rewritten front-end landing page, delivered in two weeks. It beat the old page on the first attempt and still runs today.
“He came back about two weeks with an absolute beauty of a landing page... it converted at 4.8% right out of the rip.”
Bill BrysonFounder, Furry FreshnessPet supplementsEstablished pet supplement brand, 140,000+ subscribers. Klaviyo stuck under 15% of revenue.
After we started+$184KRevenue lift, first 30 days
+89%Klaviyo revenue, month one
14% → 24%Klaviyo share of revenue, 90 days
18 months24% share held, full engagement
“He thinks like an owner... he goes above and beyond to help you achieve your goals.”
Maris LaatreCMO, Bully MaxKlaviyo attributed revenueMonth one
BeforeSep
AfterOct
The Problem
Bully Max was already an established pet supplement brand with over 140,000 email subscribers... But they couldn’t break 15% revenue from Klaviyo. The list was there. The revenue wasn’t.
What I Did
- Built high-yield audience segments
- Implemented an 80/20 value-to-sales email cadence
- Rewrote subject lines to drive curiosity
- Rebuilt four core revenue flows
Results
Before
After
After
Testimonials
In their words
Unscripted videos from founders and operators.
From 3.5% to 4.8% CR on First Attempt
Bill Bryson
Founder, Furry Freshness
Over $500K In BFCM Email Revenue
Chuckie Gregory
Founder, Club EarlyBird
+89% Klaviyo Revenue In Month One
Maris Laatre
CMO, Bully Max
The Usual Suspects
Most pet brands I talk to are...
- APouring money into ads while email profit leaks out the back
- BStuck on constant discounts that bleed their margins dry
- CLosing customers at replenishment time, with nothing set up to win them back
- DWatching subscription churn climb, hoping it’ll just “turn around”
The Process
From leaking revenue to predictable growth.
Most brands already have the traffic and the list. The revenue is leaking out the back end. Every engagement fixes it in this order.
01
Plug the leaks
First 30 daysClaim the easy wins first, from revenue the account is already sitting on.
- Find the biggest profit leaks
- Rebuild the 4 flows that drive the most email revenue
- Launch campaigns that maximize list revenue
OutcomeFirst revenue lift within 30 days, from what the account already has
02
Install the system
BuildTurn Klaviyo into a predictable revenue driver, not a monthly scramble.
- High-converting lifecycle flows
- Segmented campaigns customers actually open
- List growth systems to capture more buyers
OutcomeReliable Klaviyo revenue every month
03
Compound the growth
OngoingWith the system running, shift into optimization and scale what works.
- A/B testing across campaigns and flows
- Smarter segmentation and targeting
- Deliverability and list health improvements
OutcomeHigher LTV and AOV from the same traffic
How I Work
A specialist, not an agency.
Every engagement is led by me personally, from strategy through to the sends that matter most. No junior handoffs, no offshore account managers, and only a few brands at a time.
Founders talk to me directly
A mid-BFCM check-in with Club EarlyBird
“We’ve surpassed last year by over 30%, probably 40% now. And crossed the 500k mark since the sale started last monday. Huge success. You crushed it!”
Starts with your customer
From the Bully Max CMO
“He wants to understand your target audience. And he’s able to craft a message that truly resonates with your audience.”
Maris Laatre, CMO, Bully Max75+ brands, including
- And more+70
Emails
What makes these emails sell
Real sends from client accounts, broken down line by line.
1234
1234
Bully Max
Bully Max
Dog food & supplements- 1
“Building Champions Since 2009” Sits right under the logo. Trust is set before the pitch starts.
- 2
“3 Big Benefits” A number in the headline. The reader knows exactly what they’re getting before they scroll.
- 3
The TruMune badge sits on the bags themselves, so the ingredient and the product land together.
- 4
The best-seller sits front and center, bigger than the two bags behind it, so the eye lands where the money is.
Miracle Vet
Dog nutrition- 1
Opens on the problem: a dog ignoring a full bowl. Every picky-eater owner recognizes it in a second.
- 2
“Say Goodbye To Picky-Eating Pup Problems” Names the exact pain in the pet parent’s own words.
- 3
“The Sure-Fire Solution” Promises the fix without revealing it, so curiosity does the clicking.
- 4
One button. “Discover Now” keeps the curiosity going instead of asking for the sale too early.
Who This Is For
Established pet brands doing $300K+/mo
It’s a fit if you:
- Have proven products and a big list that isn’t pulling its weight
- Want Klaviyo to be a real revenue channel, not an afterthought
- Want one specialist leading it, not an agency team
What happens on the call
- 1We walk through your brand, your numbers and where Klaviyo sits today
- 2I flag the biggest growth levers I’d go after first
- 3We decide if working together makes sense, and what that looks like
Schedule a discovery call
Find out where the revenue is hiding in your Klaviyo account, and what it takes to get it back.
Schedule A Call
FAQs
FAQs
Read before you reach out
Do you actually do the work?
Yes. I lead every engagement personally, from strategy through to execution, and I’m who you talk to. That’s also why I only take on a few brands at a time.
How fast will we see movement?
The first 30 days go to the leaks the account is already sitting on: core flows and campaigns. That’s where Bully Max’s +$184K came from. The bigger gains come from the system built after that.
Can you also handle design?
Yes. Either I direct and QA your designer, or I bring in mine.
What platform do you use?
Klaviyo integrated with Shopify. Not on Klaviyo? I can help you migrate. I don’t get a referral cut.
Is the call a sales pitch?
It’s a working session. We look at your numbers and where Klaviyo sits today, and I tell you the levers I’d pull first. If it’s a fit, we talk about working together. If not, you still leave with the levers.
Stop leaking email profit.
Turn your email list into your most reliable revenue line.
Schedule A Call